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A global solution for regional markets

Samsung Shop Product Index screenshot

FIG 1. Samsung Shop product index.

The world’s largest manufacturer of consumer electronics wasn’t selling directly to their customers online. The folks at Samsung knew they were missing out. They also knew that building an ecommerce solution to serve 176 countries is a formidable task.

Even though we’re a small team, we were up for the job. We can’t share all the gritty details, but we were an instrumental partner, helping Samsung to create a strategy, build an ecommerce platform, architect a global API, and then deploy worldwide, efficiently and securely.

The work

Samsung is a $300-billion company, dedicated to offering first-rate products and services to customers around the world. It’s also committed to upholding international standards while complying with local laws and regulations.

The company’s ecommerce platform needed to match its operations: best-in-class and globally accessible but adaptable to regional markets.

Samsung’s global ecommerce platform adapts to regional markets.
FIG 2. Samsung’s global ecommerce platform adapts to regional markets.

The results

Samsung’s ecommerce platform and API work seamlessly, everywhere. We proved it by rolling out to some of Samsung’s key markets first: Brazil, Canada, Australia, UK, France, Germany, Russia, and Vietnam. And, in three years (and counting) our platform has experienced zero downtime. With a shoestring team, we’ve maintained the infrastructure with the ultimate goal of transitioning it completely to Samsung.

A robust, flexible platform

The unified solution we built accommodates everything from customer purchasing to insurance, warehousing, fulfillment, and logistics — in every country Samsung sells in. While many requirements are the same from market to market, local customs, laws, and partners affect online sales and order fulfillment. Samsung’s ecommerce platform is flexible enough to serve any and all custom integrations and regional needs.

A global API

All of Samsung’s ecommerce sales — including online, mobile app, in-store point-of-sale systems, and omnichannel solutions — now go through a single, global API that we designed, implemented, and (to date) maintain.

Samsung’s global API provides the backbone of a true omnichannel experience for customers
FIG 3. Samsung’s global API provides the backbone of a true omnichannel experience for customers.

In addition to helping Samsung continuously grow, scale, and offer the best possible products and services to its customers, the API helps Samsung’s partners get started quickly; the majority of new partners can essentially plug-and-play.

Thank yous

As a small team, we were thrilled for the opportunity to help such a large company better serve so many customers. We couldn’t have done it without the expert team at Accenture Interactive, in Sydney, our partners at Fictive Kin, in Brooklyn, and our friends at Samsung, in Suwon.


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